We’ve created this diamond guide to help you through the experience of shopping for diamonds online. Online shopping for diamonds is a great option for a few reasons. For one thing, it’s accessible to everyone. In the past, in order to get the best possible selection of loose diamonds, it was necessary to live in, or at least to be able to get to, a big city, as these were the only places where large-scale dealers were located. Now, though, there are a number of major online diamond retailers and wholesalers that offer enormous selections to buyers in any location.
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Also, buying online gives you the opportunity to compare and contrast large selections of diamonds in ways that weren’t possible before. Online stores give you easy access to the important information found on diamond certificates, as well as the opportunity to actually look at diamonds before purchasing them.
It’s one thing to have access to this information, though, and another thing entirely to know how to use it to your advantage. That’s what this diamond guide is here to help you do.
Diamond Guide – Where To Shop
The number of websites selling loose diamonds has increased substantially in recent years. Online shopping is good for consumers for the aforementioned reasons, and there are certainly quite a few vendors looking to step in and meet the increased demand. For consumers, though, it’s important to stick with reputable stores for a couple of reasons. First, trust is key, especially when you’re looking to make such a big and important purchase. Sticking with sellers that have proven track records, good support and service, and consumer-friendly return and refund policies is a must.
Also, bigger, more established stores will have larger selections of diamonds for you to choose from. A big selection is important because, once you know what to look for, you may find yourself narrowing down the potential choices to such an extent that a small initial selection may leave you with nothing appropriate to choose from.
We recommend stores like James Allen, Allurez and Blue Nile for these reasons. To find out which ones might be best for you, read our reviews.
Diamond Guide – Understanding Diamond Grading
This section of our diamond guide is intended to inform you as to how to get the best value when shopping for diamonds by looking for the right certification grades. These grades play a big part in determining the price of diamonds. The most important grade in this respect is the carat weight of the diamond. Simply put, a much larger diamond will always cost significantly more than a smaller one, even when the smaller one is otherwise of greater quality. So, the first step in ensuring that you get good value for your money is to stay with diamonds of 1 carat or smaller, unless you’re dead set on buying a big diamond.
Within the other grades, there are “sweet spots” where the quality of the diamond to the naked eye is largely unaffected, but the price is noticeably lower. For the cut grade, the best choice for value is around the “Very Good” to “Good” range. For clarity, in most cases, this sweet spot is around the SI1-SI2 area. Finally, for the color grade, look for diamonds in the G-I range.
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